Month: May 2005

Cases That Are Fashionable for Women

Targus Inc., maker of the world’s best-selling notebook cases and accessories, announced its HP Signature Series of notebook carrying cases specifically designed for women. Targus and Fabrique collaborated to develop this new line of cases that would be universally appealing to women carrying HP notebooks. Blurring the line between purse and notebook carrying case, the Signature Series consists of two case designs with two color options available for each design. Combining stylish materials and a feature-rich construction, the HP Signature Series is an affordable alternative to the more masculine cases that currently dominate the marketplace.

“Our research has shown that women use notebook cases differently from their male counterparts, and consequently have different style and functionality requirements,” said Ron Smith, chief marketing officer for Targus. “As a result, we have begun to work with our OEMs to design and develop brand-specific cases for their female customers. With HP as our first OEM to roll out a female-targeted case line, we have worked closely with the company to incorporate our industry-leading notebook protection and contemporary styling with organizational features requested by female HP notebook users.”

The case interiors contain several smart features to keep women organized, including business card holders, file folder sections, key clips, cell phone pockets, PDA sleeves and zipper pockets for essential storage of loose items. Both cases include detachable mini bags for storage of smaller items such as money, ID cards or makeup. The Signature Series cases meet carry-on guidelines of all major airlines, and their top-loading design gives users quick and easy access to the notebook compartment for security removal. Each case in the line ships in a protective cover to shield it from dust, scratches and other harmful elements while not in use.

Targus’ HP Signature Series is currently available through authorized HP resellers, the HP Web site (http://www.hp.com) or at Targus’ Web site (http://www.targus.com). All four cases include a limited lifetime warranty. The following cases are now available.

HP Signature Ladies Nylon Tote – OLT001 (black), OLT003US (leopard)
Take a walk on the wild side with the Signature Ladies Nylon Tote, available in either leopard print or solid black nylon with black leather trim. The case accommodates notebooks with screens up to 15-inches and is constructed with a dual zipper flap for wide access to the notebook and case interior. The cushioned notebook compartment houses a removable notebook computer folio case, giving the case more versatility as a purse or carryon bag during weekends or personal travel. With an elasticized gusset and shoulder straps, the folio can be carried separately from the main case. The case exterior also includes a side pocket for cable storage and a business card holder. A separate side pocket provides easy, quick access to a cell phone and travel documents. The HP Signature Ladies Nylon Tote has a suggested retail price of $69.99.

HP Signature Ladies Leather Bag – OLT002 (black), OLT004US (red)
Available in striking red or classic black, this sophisticated leather case accommodates all standard 14-inch HP notebooks. With trendy, contrasting white stitching and a fashionable interior lining, the Signature Ladies Leather Bag features a zipper closure and an adjustable strap to secure the padded notebook compartment, providing the ultimate in style and protection. Metal feet protect the bottom of the case from wear and tear and protect the interior contents from liquid damage. The HP Signature Ladies Leather Bag has a suggested retail price of $119.99.

Editors’ Note: High-resolution images of the HP Signature Series are available by contacting Eric Paulsen or Amy Walz at (949) 477-0710 or [email protected] / [email protected]

About Targus

Targus invented the notebook case and continues to advance the mobile accessories category with innovative and relevant solutions for today’s mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 145 countries. More information available at http://www.targus.com.

Maples Communications Inc. for Targus Inc. Eric Paulsen, 949-477-0710 [email protected] or Amy Walz, 949-477-0710

[email protected]

The More You Know, the Quicker You Go

Federal Highway Administrator Mary Peters joined Georgia DOT Commissioner Harold Linnenkohl in launching yet another function of the “My NaviGAtor” system. NaviGAtor, Georgia’s premier intelligent transportation system unveiled the E-Mail Traffic Alerts service today. Peters was in town to help with the launch of this new initiative designed to help drivers avoid congestion, delays and bottlenecks and stay safe while on the road, especially during this busy holiday season.

“NaviGAtor Traffic Alerts are designed to get real-time traffic information into the hands of as many motorists as possible,” Peters said. “Now motorists can have traffic information delivered directly to them at the times of their choosing, via cell phone, PDA, pager, or computer. All you need is an e-mail address.”

The NaviGAtor Traffic Alerts service provides user-customized e-mail notification of traffic incidents. An extension of the recently-launched “My NaviGAtor” service, traffic alerts are free to registered “My NaviGAtor” users. Motorists can easily sign up for these alerts at http://www.myganav.com.

As with the “My NaviGAtor” system, Traffic Alerts service was designed with the customer in mind. Users choose the geographic areas, days and times for which they would like to receive incident notification.

“Motorists commute at different times of day, along different routes, with different strategies for avoiding congestion,” said Commissioner Linnenkohl. “We designed this service to allow each motorist to focus on the areas and times of day most relevant to their commute.”

The Georgia NaviGAtor service has expanded over the last year to reach the ever-increasing numbers of Georgia motorists. “My NaviGAtor” was created to help daily commuters quickly assess conditions along their routes before getting into their vehicles. This unique system offers a comprehensive approach to getting the information to the customer wherever they may be–at home, at the office or on the road.

A wireless version of the NaviGAtor Web site reaches Georgia motorists while they’re on the go. Plasma display screens have been placed in Welcome Centers to reach out-of-state motorists as they pass through the state.

“With Traffic Alerts, we hope to reach even more motorists. The easier we make it for motorists to monitor traffic conditions, the more likely it will be for motorists to avoid traffic back-ups, saving themselves time and money and helping us to reduce overall congestion,” Linnenkohl said.

Georgia Department of Transportation

Vicki Gavalas, 404-463-6464 (cell) 404-520-7587 or Karlene Barron, 404-463-6460

(pager)404-655-8433