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WorldMate For Smartphone Released

MobiMate, the leading provider of travel services for mobile devices, announced today that WorldMate(R), the award-winning business-travel service, now supports Windows Mobile-based Smartphones.

In alignment with MobiMate’s strategic goal of remaining at the top of the mobile business and travel application category across all platforms, it has chosen to add support for this platform. “Microsoft’s Windows Mobile will unquestionably play a major role in this new age of mobile commerce,” said MobiMate CEO Nadav Gur. “Over the last 12 months we are witnessing increasing demand from wireless operators as well as Windows Mobile end-users, which we cannot ignore.”

WorldMate is an all-in-one package for the frequent business traveler, featuring essential services including world time, global weather forecasts (provided by The Weather Channel — weather.com), real-time flight status updates (provided by OAG WorldWide), currency and measurement converters and more. The Windows Mobile Smartphone version is the first to include high resolution, active weather maps including satellite and radar imagery, current temperatures, precipitation forecasts and more.

Along with Smartphone, MobiMate’s comprehensive platform offering includes Desktop, Palm OS, Windows Mobile-based Pocket PC, Symbian UIQ, Nokia Series 80 and 60, Blackberry and Java phones.

MobiMate’s new Web site, released just a couple of days ago, will include a top spot for the Smartphone product.

MobiMate’s products, services, corporate information and more can be found at www.mobimate.com.

About WorldMate(R)

WorldMate(R) is the world’s leading mobile travel and itinerary management companion service, providing subscribed users with the ability to create, plan, manage and send travel-related trip itineraries in six (6) languages and on nine (9) platforms including Java, Blackberry, Palm OS, Microsoft Windows Mobile (Pocket PC), Symbian UIQ, Series60, Series80 Communicators and Desktop PC, and now Windows Mobile for Smartphone.

WorldMate(R) is the three time recipient of the Handango People’s Choice Awards in the Travel and Business Enterprise categories, and has received countless wireless developer accolades and endorsements from Nokia, PalmOne, Sony Ericsson and Symbian, as well as awards from industry specific eZines such as PC Magazine, ZDNet, PocketPC Magazine, Geek.com and others.

For more information about WorldMate(R), please visit www.mobimate.com

About MobiMate(R)

MobiMate Ltd. is a wireless application service provider whose focus is on serving business travellers throughout their travel experience. MobiMate is the clear leader in this category, being the only company worldwide with a best-seller product on all open mobile application platforms.

MobiMate’s leadership in this space has been recognized by leading handset and PDA vendors who bundle MobiMate products with their devices, including Nokia, Sony-Ericsson, Hewlett Packard and others. MobiMate’s partners include The Weather Channel Interactive Inc., OAG and other notable travel-related companies.

For more information about MobiMate, please visit http://www.mobimate.com/company.shtml

MobiMate(R) and WorldMate(R) are registered trademarks of MobiMate, Ltd. The Weather Channel(TM) and weather.com are trademarks or registered trademarks of The Weather Channel Interactive (R) Inc., Windows Mobile and Windows Mobile Smartphone are trademarks or registered trademarks of Microsoft Corp. All other trade names and trademarks are the property of their respective holders.

Contacts

MobiMate Ltd. Rachel Grossman, +972 8 9223622

[email protected]