Google Introduces AI-Powered Features for Advancing Online Advertising
Google is stepping up its advertisement game by integrating artificial intelligence in its search engine. This week saw the tech giant roll out AI-generated advertisement summaries in response to search queries. Along with this, Google also permits advertisers to generate 3D models of their products and allows sellers to show how different clothing items look on people with various body sizes and skin tones, all these enabled by AI.
Google Enhances Online Shopping Experience with AI
Google aims to simplify the online shopping process by offering a clearer demonstration of clothing pieces in advertisements. Advertisers can now access various model variations without incurring the need for real-life model photography. This feature, to begin with, will be available for sellers of men’s and women’s shirts, the scope of other types of clothing is yet to happen.
The new advertising format is a natural successor to Google’s free tool for virtual clothing trials that came in action for advertisers last year. The latest algorithm combines seller’s product images with available model photos, marking Google’s first few attempts to integrate their own generative neural networks in its primary business of online advertising.
The shared anticipation is that this new generative functionality will simplify the shopping process for customers by enabling them to visualize how a particular piece of clothing fits someone with a similar body type and skin tone.
Forthcoming AI enhancements by Google
Furthermore, advertisers can now generate 3D models of their products from multiple photos. For instance, taking pictures of sneakers from different angles and uploading them to Google’s service will result in a 3D model of the footwear which can then be added to the advertisement. This also facilitates retailers to generate entirely new product images based on snapshots from previous ad campaigns.
Google’s objective for the future is to hone their AI algorithms further and introduce more features for advertisers. The company is striving to facilitate creating appealing images for marketing campaigns without spending resources and time on graphic designers, photographers, and models. Given the advancements, there’s no doubt that the volume of AI-generated advertising will remarkably increase online in the foreseeable future.
