Demand for RTX 4070 Super Skyrockets at Launch – Customers Queue on NVIDIA’s Website for $599 Cards.

All NVIDIA Founders Edition (FE) graphics cards in the United States have sold out at Best Buy. On launch day, shoppers snapped up every single GeForce RTX 4070 Super FE available at this renowned retailer. In an unexpected move, NVIDIA has also decided to sell the new GeForce RTX 4070 Super directly through their own website in an attempt to circumvent resellers. The company has established a live electronic queue to manage order volumes.

Unexpectedly finding themselves in line behind 828 other prospective customers, journalists reported that the website estimated a 23-minute waiting time to place an order for the accelerator at a recommended price of $599. Yet, in approximately 16 minutes, PC Mag representatives had advanced to the front of the queue and were redirected to the NVIDIA website to finalize their order.

 NVIDIA's site for graphics card sales source: NVIDIA

Upon re-attempting to make a purchase, the journalists found themselves 400th in the queue, an indicator that NVIDIA may still have a substantial stockpile of RTX 4070 Super in the Founders Edition.

 Queue for NVIDIA's graphics card sales source: NVIDIA

NVIDIA surrendered independent sales of its graphics cards with the launch of the GeForce RTX 3080 from the Ampere lineup. During the cryptocurrency boom and subsequent semiconductor shortage, graphics card stocks were quickly depleted by speculators and their bots, who promptly resold the cards at inflated prices.

However, the unreferenced versions of GeForce RTX 4070 Super are currently not in high demand. According to PC Mag, various accelerator models from different manufacturers were still available on Newegg several hours after sales commenced.

In addition to this, NVIDIA plans to release two more Super video cards this month. The GeForce RTX 4070 Ti Super will go on sale on the 24th of January, followed by the GeForce RTX 4080 Super on the 31st.

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