HP Overhauls Product-Naming Scheme
HP has taken a drastic decision to change its product-naming regime, discarding the familiar names of notebooks like Pavilion, Spectre, and Envy and replacing them with the OmniBook and EliteBook series. Interestingly, the brand OmniBook is not entirely new to the company. It was used for notebook production from 1993 until 2002. The EliteBook label isn’t fresh either; business notebooks have been released under it since 2008.
MS Copilot Plus PC inspires HP’s Change
HP’s decision came in the backdrop of Microsoft Corporation launching the new generation of notebook concept, Copilot Plus PC. HP was among the first computer manufacturers of the new era, unveiling its OmniBook X AI and EliteBook Ultra G1q AI laptops. Both made their debut under the new naming scheme. Thus, HP will now use the Omni brand for consumer products and Elite for corporate ones. Each segment will be subdivided into ‘Book’ (for notebooks), ‘Studio’ (for all-in-one computers), and ‘Desk’ (for desktops). Moreover, consumer products will be released in series 3, 5, 7, X, and U (Ultra), while commercial ones will be available in series 2, 4, 6, 8, X, and Z.
The Drive behind the Change
HP declared this change, stating, “As computers with artificial intelligence rapidly transform the personal computer environment, [and] we have seen the opportunity to use sophisticated technologies and convey them in a remarkably simple way”. Consequently, in the initial phase, the new names have been assigned to laptops powered by Qualcomm Snapdragon X chips. Following them will be computers based on AMD and Intel chips.
Changes in Existing HP Series
The company will abandon the existing series of computers: semi-professional Spectre, premium Envy, budget Pavilion, and advanced business products Dragonfly. However, the HP Omen sub-brand, under which the company releases gaming products, will not be impacted by this change.
