Apple’s proposed new App Store policy has been criticized for what many have referred to as “malicious compliance” with the European Union’s “Digital Markets Act” (DMA), essentially meeting the letter of the law, but not its spirit. As a result, Meta and Microsoft have contacted EU authorities, asking them to reject Apple’s proposal as “burdensome” and “prohibitive”.
With the release of iOS 17.4, Apple is preparing to update its mobile platform policy, enabling developers to sell their apps outside the App Store and use alternative payment systems. However, the proposed conditions are such that developers may find it difficult to increase their revenue. European officials have noted that they will review Apple’s proposal and “take decisive action” if it proves to be unacceptable. Meta and Microsoft have endorsed this course of action.
“We believe that change and progress towards open platforms is facilitated by constructive dialogue. Apple’s new policy is a step in the wrong direction. We hope that they will listen to feedback on their proposed plan and work towards building a more inclusive future for everyone,” declared Microsoft.
“I don’t think Apple will have any significance for us – given how they’ve implemented it, I would be very surprised if any developer decided to go to alternative app stores that they will have. They’ve made it so burdensome, and it so contradicts the goals of EU norms, that it would be very difficult for anyone, including us, to seriously consider what they’re doing there,” stated Meta’s CEO Mark Zuckerberg.
Both companies are now working with European officials to reject Apple’s proposal and offer developers more favorable conditions making Brussels asking for more concessions from Apple, reports the Financial Times. “The initial steps [to comply with DMA] proposed by Apple do not allow us to create a meaningful alternative to the only available store on the world’s largest gaming platforms, i.e., mobile phones. Therefore, we will continue to work with regulators to open up this possibility,” says Phil Spencer, Head of Microsoft’s Gaming Unit.
The EU can potentially impose a hefty fine on Apple for not complying with its laws. However, it is more likely that regional authorities will formally reject the company’s proposal, requesting a new version of its App Store policy.
