Twitter officially moves to domain

A year ago, Elon Musk initiated a rebranding of the social media platform Twitter. Initially, he altered Twitter’s name and logo to X. As of now, the social network has officially transitioned from its previous address of to a new URL: Musk verified this change on his page on X.

Though Twitter was renamed to X in July 2023, the site’s address remained unchanged, and the domain redirected users to As it stands, visitors to are redirected to the homepage of with a welcoming message:

“Welcome to! Our URL has changed, but your privacy settings and data protection remain the same”.

Redirect message on X

Other services linked to Twitter have also been rebranded. Tweetdeck is now referred to as XPro, while Twitter Blue has taken on the new name, X Premium.

Musk carries a long history with the domain. Back in 1999, under this name, Musk pioneered his second business venture (after selling his first business, Zip2, to Compaq). Barely a year later, merged with Cofinity, which managed a money-transfer service named PayPal. Musk served as the CEO of the consolidated organization for a few months but resigned due to disagreements with fellow executives. Although the unified business initially adopted the name, it was rebranded to PayPal in 2001 after evaluating customer feedback. In 2002, eBay Inc. acquired PayPal for $1.5 billion, bringing Musk a personal gain of $165 million. Musk repurchased the domain in 2017 at a rumored cost of $5 million.

Even before acquiring Twitter, Musk expressed his intention to transform the social platform into an “application that has everything”.

Related Posts