Wi-Fi Service Used To Build Marketing Database In Lieu Of Revenue Generator July 2004 (Newstream) — Single Digits, Inc., the preeminent provider of business-class hotspot management software today continues its spotlight series profiling Wi-Fi Internet connectivity and users at unique summer venues. This stop, Single Digits logs into historic Portsmouth, New Hampshire and profiles Wi-Fi Web surfers among the City’s historic seaside park and outdoor cafés.
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The City of Portsmouth is the second oldest city in New Hampshire, originally settled in 1623. During the 17th and 18th centuries, the City was renowned as a major shipbuilding center. Today, Portsmouth continues to elevate its prominence by being labeled as one of the top U.S. cities to live in by US News & World Report and Money Magazine. Most recently, the City has set sail on a new 21st Century venture to wirelessly connect residents, business individuals and tourists to the Internet – free-of-charge – at speeds hundreds of times faster then typical dial-up connections.
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Located at the mouth of the Piscataqua River and gateway to the Atlantic Ocean is Portsmouth’s Prescott Park. The City has cast an imperceptible Wi-Fi net across the park’s docks, boardwalks, open fields and blooming flower gardens to enable individuals to combine scenic views and fresh air with emailing, Web surfing and staying connected to the office while dining out during a lunch break.
Portsmouth’s famed Market Square is located several blocks west of Prescott Park. Individuals bearing laptops can be found among the Square’s various cafés, antique stores and boutique shops. The 21st Century communicators stand in stark contrast to the City’s aged cobblestone square and unique brick buildings and sidewalks.
Portsmouth selected to deploy the high-speed Wi-Fi service not as a revenue generating resource, but rather as a marketing tool to better support and promote area businesses and to serve its thriving tourist population. Business Development Manger, Ginny Griffith of the Greater Portsmouth Chamber of Commerce, details how Single Digits’ wireless high-speed Internet access is helping to unobtrusively extract pertinent information from Wi-Fi users.
“When Wi-Fi-enabled, laptop and PDA users open up their Web browsers, they are presented with a brief survey page that walks them through several questions before allocating a user name and password for access to the free Wi-Fi service. Information imparted by connecting individuals will be utilized to better promote our businesses and City to residents and visitors,” Ginny said.
The Single Digits’ Advantage
Single Digits’ business-class hotspot management software has empowered the City of Portsmouth to provide a well-received, ubiquitous Internet service in exchange for marketing information. Single Digits leases its hotspot management software to organizations, allowing them to become the service provider with 100 percent control over its appearance, usage and revenue. Or in Portsmouth’s case, the freedom to allocate
Internet privileges in exchange for elusive marketing information. And because it’s a Single Digits’ hotspot, Portsmouth has the ability to initiate their own brand of Web-based marketing to users.
For high-resolution photos of individuals accessing the wireless network with laptops in Portsmouth, please visit the Single Digits’ Virtual Press Hall at: www.singledigits.com/virtualpresshall/Portsmouth/
The Portsmouth Wi-Fi service is provided by Single Digits and the eCoast Technology Roundtable. For more information on the eCoast Technology Roundtable please visit: http://www.ecoast.org
About Single Digits
Single Digits, Inc. is the preeminent provider of business-class wireless hotspot management software and hosting solutions enabling full service, customized Wi-Fi access for businesses of all sizes. Single Digits’ hotspot software enables companies to deliver their own brand of Wi-Fi service to their customers, meeting the growing demand for mobile, high-speed Internet access. Headquartered in Manchester, NH, Single Digits has operations in North America, the Middle East and Africa. For more information visit our Web site at: www.singledigits.com or call (603) 792-3520.