AMD Officially Drops Price of Radeon RX 7900 XT
Based on a company press release cited by TweakTown, tech giant AMD has officially reduced the recommended price of its Radeon RX 7900 XT graphics card. Initially launched 13 months ago at a recommended price of $899, the model is now being offered for $749 and even lower in some instances. This price drop appears to be AMD’s strategic anticipation of GeForce RTX 4070 Ti Super’s imminent entry into the market, which will debut with a recommended price of $799.
Competitor Analysis And AMD’s Response
Initial reviews of the GeForce RTX 4070 Super reveal the NVIDIA product, priced at $599, nearly matches the Radeon RX 7900 XT in raster graphics gaming performance. With ray tracing, it even surpasses AMD’s offering by 10%. Consequently, to remain competitive ahead of the more powerful GeForce RTX 4070 Ti Super’s official release on January 24th, AMD has slashed the Radeon RX 7900 XT’s price to $749.
The Radeon RX 7900 XT features the Navi 31 XT graphics processor with 5376 shader blocks. Its 20GB onboard video memory sets it ahead of GeForce RTX 4070 Ti Super (16GB), RTX 4070 (12GB), and the upcoming GeForce RTX 4080 Super (16GB). Initial reviews of the GeForce RTX 4070 Super suggest its potential for posing competitive threats within its segment, which includes models like Radeon RX 7800 XT and RX 7700 XT. However, AMD has yet to adjust pricing for these models.
Evolution Of Radeon RX 7900 XT’s Pricing
The Radeon RX 7900 XT didn’t enjoy high sales from the get-go due to its relatively high pricing despite its capabilities. AMD lowered the accelerator’s price from $899 to $800 just four months after its release. The AMD solution was available at $699 for a few weeks, courtesy of temporary promotions offered by various retailers for specific versions of RX 7900 XT. As the card couldn’t gain desirable popularity, sellers took initiatives to manually drop its prices, gradually approaching $750. Now, in anticipation of GeForce RTX 4000 Super’s release, AMD has officially reduced the price of the Radeon RX 7900 XT to $749. This price reduction is observed not only in the US but also in Europe. Based on HardwareLuxx’s report, the accelerator is now available in Germany as low as €769.
In some instances, the card can be acquired at an even lower price. According to VideoCardz, the most affordable Radeon RX 7900 XT variant is ASRock Phantom Gaming, priced at $709.99 at major western retailer Newegg. Other versions like XFX SPEEDSTER MERC310 and Sapphire Pulse are available at the same price, with an additional $20 discount on using a special promo code. PowerColor Hellhound 20GB and the white variant of ASRock Phantom Gaming White are being offered at $719.99 each in the same store, inclusive of the additional discount.
Radeon RX 7900 GRE Price Cut
AMD also decided to lower the price of its Radeon RX 7900 GRE model from $649 to $549. This accelerator is officially not sold as a standalone product and only comes bundled with prebuilt gaming PCs and via system integrators. However, many stores seem to disregard this AMD stipulation and sell the card separately. It’s worth noting that the Radeon RX 7900 GRE possesses more graphics cores than the RX 7800 XT but has the same amount of video memory— 16GB.
