Bridging The Wireless Gap, Texas-Style

“What we are seeing are more and more are manufacturers that want their solutions to come from one source,” TI Short Distance Wireless Group worldwide marketing manager Ariel Moshkovitz told “The concerns used to be about power consumption, size and cost. Now ODMs are getting into the picture and their needs are more focused on price and complete solutions. Our pitch is that TI is a one-stop-shop that lets ODMs save money and bring their designs to market faster.” Much faster apparently. The current industry trend for mobile devices is somewhere between 12 and 24 months from design to delivery. Moshkovitz said with their chipsets in motion, Hewlett-Packard managed to deliver their h4150 and h350 iPAQ Pocket PCs in less than 18 months.