CinemaNow Inc., the leader in video-on-demand for broadband, today announced the launch of a new version of its video download Web site, http://www.cinemanow.com. The only service offering more than 4,000 feature-length films, music concerts and television programs from more than 250 licensors, including 20th Century Fox, ABC News, Disney, Endemol, MGM, Miramax, NBC Universal, Sony, Sundance Channel, Warner Bros. and Lions Gate Entertainment, features new functionality designed to provide customers with more options for finding, purchasing and viewing video content via the Internet. CinemaNow customers can acquire content online to watch anywhere — whether on a television, PC, laptop, portable media player or smartphone. The enhancements also include increased personalization, easier navigation, expanded search and a cleaner interface.
“For the last six years, CinemaNow has been at the forefront of digital video delivery. We have applied our knowledge of the market to create a new site focused on the two things our customers have told us they most value: choice and convenience,” said Curt Marvis, CEO of CinemaNow. “We are the only broadband video store to provide such a large library, three payment options, upgraded video encoding and a growing number of options for playing our content on TVs and portable devices. The time was right to enhance the site to better service the changing landscape of digital delivery.”
CinemaNow customers requested improved ways to find and access content and to better understand the viewing options CinemaNow provides. To meet these demands, the new site design includes a more sophisticated search engine technology, a robust browsing and filtering capability, a refined recommendation engine, a redesigned customer service area with added features and an improved navigational hierarchy. In addition, CinemaNow has addressed the growth areas of its business by creating easier navigation to service a large content library, additional format choices (multiple encode rates, high-definition) and multiple playback options (portable video players, mobile devices).
The new CinemaNow site features upgrades aimed at improving the customer experience. These include: — Additional content genres with more detailed classifications, including sub-genres, for easier discovery of content — Expanded TV, News and Music sections including the introduction of Music Videos — A dedicated area of the site for content for portable media devices — New “Search” and “Advanced Search” technology for more relevant results and easy filtering — A new browse tool that filters results by “Content Category”, “Format” and “Playback Device” — A sophisticated recommendation engine that bases suggestions on customer ratings and purchase histories — An updated check-out process that makes renting or buying a video as simple as “Pick, Pay, Play” — Improved customer service tools and support that assist customers in maximizing the CinemaNow experience
For a look at the new store and to see how the service works, please visit HERE .
About CinemaNow
CinemaNow, Inc. (http://www.cinemanow.com) is the global leader in broadband video-on-demand. CinemaNow legally offers content from a library of more than 7,500 new and classic movies, television programs, music concerts and music videos from 20th Century Fox, ABC News, Disney, Lions Gate, MGM, Miramax, NBC Universal, Sony, Sundance Channel, Warner Bros. and more than 250 other licensors via downloading or streaming. Founded in 1999, CinemaNow continues to be an innovator in the video-on-demand industry with the introduction of high-definition content and support for portable media devices. CinemaNow counts Menlo Ventures, Lions Gate Entertainment, Microsoft, Cisco Systems and Blockbuster as investors.
Edelman for CinemaNow
Sara Campbell, 323-202-1075 sara.campbell@edelman.com