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Symbol Technologies, Inc., The Enterprise Mobility Company(TM), today announced it was selected by Microsoft Corp. as the winner of the Windows Mobile Award for Innovation in Marketing to enterprise customers. At the Windows Mobile Global Marketing Summit in Cannes, France, Symbol was honored as the Microsoft partner that has best leveraged the Windows Mobile platform’s direct integration with Microsoft back-end systems, and delivered innovative enterprise mobility solutions that enhance productivity and maximize customer value.
Symbol was presented with the enterprise award for its cross-industry marketing campaign supporting the MC9000 family of rugged handheld mobile computers. This honor recognizes a single manufacturer that effectively marketed its devices to IT and business decision makers within the enterprise and successfully managed to achieve the adoption of Windows Mobile-based devices through enterprise mobile computers. The Symbol MC9000, which runs the Windows Mobile software, comes in a variety of industrial form factors to support companies’ applications across various operating environments.
“This award recognizes Symbol’s ongoing collaboration with Microsoft to provide customers with competitive advantage through mobility and the real- time enterprise,” said John Bruno, Symbol’s senior vice president of corporate development. “We value our long-standing relationship in delivering and marketing enterprise mobility solutions, and the enterprise award is an important milestone in driving our business relationship with Microsoft.”
“Microsoft is pleased to recognize Symbol Technologies as the winner of the Windows Mobile Award for Innovation in Marketing to enterprise customers,” said Scott Horn, senior director of the Mobile and Embedded Devices Division at Microsoft. “Symbol’s creative and innovative marketing campaign has highlighted how companies can attain a much higher ROI by developing and deploying commonly used applications across environments utilizing the Window Mobile platform.”