The South Beach Diet Just Got Handier
Skyscape, Inc. , a trusted leader in mobile health and medical information solutions, today announced a strategic partnership with Waterfront Media, publishers of The South Beach Diet Online ,to bring one of the most popular diets to health-conscious consumers via their mobile devices. We live in a mobile society and The South Beach Diet OnHand solution allows consumers to access the diet information whenever and wherever they need it.
The South Beach Diet was written by Dr. Arthur Agatston, M.D., preventive cardiologist and inventor of the renowned Agatston Score. With 9 million books in print, The South Beach Diet (Rodale Inc./April 2003) has remained on the New York Times bestseller list for 24 months running – since it was first published in April 2003. The paperback will be in stores starting April 19th along with the revised South Beach Diet Good Fats/Good Carbs Guide. The South Beach Diet Online has over 4 million subscribers to its daily e-mail newsletter, The Daily Dish.
“My goal is to help change the way America eats, and the availability of information on handheld devices and smart phones will make it even more convenient for people to follow The South Beach Diet – whether for a healthy lifestyle or weight loss,” Dr. Agatston said. “The real secret to The South Beach Diet is that it’s not just a diet, it’s a way to eat for life, focusing on the right carbs and the right fats, along with lean sources of protein.”
“The South Beach Diet, is a great way to eat for life, that makes you look healthy and feel healthy,” said Sandeep Shah, president and CEO of Skyscape. “Consumers need an easy way to track their progress and stick to their diet when they are traveling, shopping for groceries or eating in restaurants. With Skyscape’s South Beach Diet OnHand for the PDA and Smart Phone they have a new resource to trim their worries away.”
Filled with easy-to-prepare recipes that focus on the right carbs and the right fats — the secret to South Beach Diet weight-loss — this mobile application makes it a snap to follow the South Beach Diet. In addition to the diet basics and information dieters need, the application contains a number of additional resources that are regularly updated to provide fresh information: — The Daily Dish– This daily e-mail newsletter regularly offers new South Beach Diet recipes, the latest research, success stories and diet news to provide consumers more variety in their meal selection. They will also receive sample meal plans for all three phases of the diet. — Restaurant Guides–With just the tap of a stylus, South Beach dieters can find the best foods to eat in various types of restaurants. South Beach Diet OnHand provides hundreds of suggested items and information for the most popular cuisine, including Italian, Chinese, Greek and Mexican, all available at their fingertips. — Fast Food Guide– South Beach Diet OnHand gives you variety, providing you with guidance on the best food choices at the most popular fast food chains. — Motivational Tips and Q&As– South Beach Diet OnHand provides consumers with daily motivation tips and Q&As downloadable to you handheld three times a week, to answer the most common questions and dispel misperceptions.
“The combination of South Beach Diet Online, South Beach Diet books, The South Beach Diet foods from Kraft, and now South Beach Diet OnHand provides an incredibly powerful set of tools in a dieter’s arsenal and can better prepare dieters to succeed,” said Ben Wollin, CEO of Waterfront Media. “Additionally, it helps further Dr. Agatston’s goal of helping to change the way America eats. Strategically, partnering with Skyscape, a company trusted by more than 400,000 professionals for mobile health and medical information solutions, was the best way to add this functionality for the convenience of dieters.”
Pricing and Availability
Beginning on April 27, 2005, a one-year subscription to South Beach Diet OnHand for the PDA can be purchased for $19.95. With this purchase, consumers will also receive a free, one week subscription for the South Beach Diet Online. To download the software, consumers can visit www.skyscapeonhand.com. South Beach Diet OnHand will distributed to healthcare professionals via www.skyscape.com and through partnerships with leading providers of mobile application downloads such as palmOne and Handango.
About Dr. Agatston and The South Beach Diet
Arthur Agatston, M.D., is a cardiologist and an associate professor of medicine at the University of Miami Medical School. His pioneering work in noninvasive cardiac imaging has resulted in computerized tomography scanning methods and measures that bear his name: the Agatston Score and the Agatston Method, which are used for screening coronary calcium, are recognized worldwide.
Dr. Agatston did not set out to develop a weight-loss plan. His goal was to help his chronically overweight heart patients get their diets under control, thereby preventing or reversing the myriad of heart and vascular problems associated with obesity. Knowing that his patients weren’t faring well on the standard, low-fat American Heart Association diet, Dr. Agatston began to investigate diets and the origins of insulin resistance on his own. The result was The South Beach Diet, The South Beach Diet Cookbook, and The South Beach Diet Good Fats/Good Carbs Guide published by Rodale Inc.
Skyscape, Inc., is the leading provider of interactive mobile solutions for both the health conscious consumer and the medical practitioner. Skyscape provides the most extensive portfolio of trusted medical references – with over 270 of medicine’s most trusted and reputable references in over 35 medical specialties from the world’s finest medical publishers. Today over 400,000 medical professionals trust Skyscape to help them make the most informed decisions at the point-of-care.
In April 2005, Skyscape extended its focus to provide health-conscious consumers with mobile solutions to help improve their health and wellness, with solutions such as The South Beach Diet OnHand, the only mobile version of the highly successful South Beach Diet. Skyscape’s solutions are available on multiple platforms, including Palm OS(R), Windows(R) CE and Pocket PC.
For more information about Skyscape, visit HERE.
About Waterfront Media
Waterfront Media is headquartered on the Waterfront of Brooklyn, NY with customer service operations in North Adams, MA. This subscription-based online publishing company featuring self-help products connects subscribers with trusted experts to assist them in improving their lives. Waterfront Media opened its doors in January 2002 and currently serves over 500,000 paid subscribers. Waterfront’s leading authorities encompass diet, health, finance, exercise, spirituality and religion, and relationships.
Additional information about Waterfront Media’s partners, products and online tools can be found HERE.
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Tiziani Whitmyre, Inc. Don Goncalves, 781-793-9380 [email protected]