Unified AMBER Alert Across Multiple Platforms

Hamby Hutcheson, Technology Director of Smart-Traveler Solutions, Inc. (Smart-Traveler) announced, “beta testing of our unified RoadRider Messenger’ system was completed in 2004 with most performance goals met. Throughout North America, RoadRider Messenger’ broadcast both AMBER Alerts and NOAA Weather Warnings at speeds exceeding 5,000,000 E-mail messages per hour.

“Our development goals for RoadRider Messenger’ are to scale the system to 50,000,000 unified messages per hour by the end of 2005. We will continue to lead development of U.S. and International content formats and technical standards for Public Service Announcements to eliminate delivery conflicts with those failing to adhere to or respect the spirit of the CAN-SPAM ACT of 2003.”

In addition, we are pleased to announce that RoadRider Messenger’ will start 2005 as Internet Warnings & Alert services provider for Code Amber’s legendary “Amber Alert” ticker is displayed over one million times each day, with over 200,000 participating web sites and desktops around the world.

Bryant Harper, president and founder of Code Amber has long contended that Amber Alerts can only be effective if the public views them as a life-threatening emergency, and where there is sufficient information to allow the public to be helpful. “When criteria is met, and we are looking for a specific vehicle the recovery rate is over 99%.” Code Amber published 147 Amber Alerts on its vast network in 2004 and there have been over 600,000,000 Code Amber Tickers displayed to date.

Indeed, Code Amber’s partnership with all the major media outlets is the link that moves information at a time when the smooth, seamless, accurate delivery of text and pictures is crucial to the success of an Amber Alert.

Said Hutcheson “the RoadRider Messenger technology allows for the delivery of a Public Service Announcement (PSA) to any electronic device you prefer. Messages can be sent to your E-mail address, IP Phone (audio), Home Phone (audio), Work Phone (audio), FAX, Text Enabled Cell Phone or any web enabled hand held device, and soon — direct to your vehicle when equipped with enabled Telematics.”

“All Warning or Alert messages are location specific to the affected area. In addition to Amber Alerts, RoadRider Messenger’ will provide local NOAA Severe Weather Warnings, School Closings Notices, Local Traffic Notices and other safety information specific to a location or address area.”

After successful beta testing of Code Amber Amber Alerts to millions of recipients during the last quarter of 2004, the RoadRider Messenger’ unified messaging system in now being rolled out across the U.S. and Canada. Full implementation across all platforms will be completed by year’s end. About RoadRider: RoadRider Networks, Inc, is a privately owned Florida Corporation located in Coral Springs, FL. RoadRider is chartered with commercialization of Intellectual Properties, Technologies and Infrastructure developed and acquired by Smart-Traveler. (

About Code Amber:

Code Amber, LLC, is the largest provider of Amber Alert broadcasting on the Internet. Founded in 2002, Code Amber now reaches over 200,000 websites and computer desktops displaying up to 1,200,000 online tickers daily. Code Amber delivers XML feed to major media, government and wireless telephone services. Based in Mandeville, LA, Code Amber now reaches all 50 states and all Canadian provinces. Code Amber works directly with law enforcement and media, delivering descriptions and photographs to news desks within minutes after an Amber Alert is issued. (